Description: Research handbook on brand co-creation :

Research handbook on brand co-creation : theory, practice and ethical implications

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Bibliographic Details
Other Authors:	Markovic, Stefan (Editor), Gyrd-Jones, Richard (Editor), Wallpach, Sylvia von (Editor), Lindgreen, Adam (Editor)
Format:	Book
Language:	English
Published:	Cheltenham, UK ; Northampton, MA, USA : Edward Elgar publishing, 2022
Subjects:	řízení značky obchodní značky brand management brand name products brand co-creation příručky handbooks and manuals
ISBN:	978-1-0353-2368-5
Physical Description:	xxxiii, 401 stran : ilustrace ; 25 cm

Description
Bibliography:	Obsahuje bibliografie a rejstřík
ISBN:	978-1-0353-2368-5