Research handbook on brand co-creation : theory, practice and ethical implications

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Bibliographic Details
Other Authors Markovic, Stefan (Editor), Gyrd-Jones, Richard (Editor), Wallpach, Sylvia von (Editor), Lindgreen, Adam (Editor)
Format Book
LanguageEnglish
Published Cheltenham, UK ; Northampton, MA, USA : Edward Elgar publishing, 2022
Subjects
řízení značky
obchodní značky
brand management
brand name products
brand co-creation
příručky
handbooks and manuals
ISBN978-1-0353-2368-5
Physical Descriptionxxxiii, 401 stran : ilustrace ; 25 cm

Cover

TOC from ObalkyKnih.cz
More Information
Bibliography:Obsahuje bibliografie a rejstřík
ISBN:978-1-0353-2368-5
Physical Description:xxxiii, 401 stran : ilustrace ; 25 cm

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