Marketing to gen Z : the rules for reaching this vast and very different generation of influencers

• Main Authors: Fromm, Jeff (Author), Read, Angie (Author)
• Format: Book
• Language: English
• Published: New York : AMACOM, American Management Association, [2018]
• Subjects: generace Z; marketing; spotřebitelské chování; generation Z; consumer behavior; studie; studies
• ISBN: 978-1-4002-3108-9
• Physical Description: xi, 202 stran : ilustrace