Marketing to gen Z : the rules for reaching this vast and very different generation of influencers

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Bibliographic Details
Main Authors Fromm, Jeff (Author), Read, Angie (Author)
Format Book
LanguageEnglish
Published New York : AMACOM, American Management Association, [2018]
Subjects
generace Z
marketing
spotřebitelské chování
generation Z
consumer behavior
studie
studies
ISBN978-1-4002-3108-9
Physical Descriptionxi, 202 stran : ilustrace

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:978-1-4002-3108-9
Physical Description:xi, 202 stran : ilustrace

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