Digital marketing strategies for value co-creation : models and approaches for online brand communities
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| Main Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Cham :
Palgrave Macmillan,
[2022]
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9783030944445 9783030944438 |
| Physical Description | 1 online zdroj : ilustrace |
Cover
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| 100 | 1 | |a Ozuem, Wilson, |d 1974- |e author. | |
| 245 | 1 | 0 | |a Digital marketing strategies for value co-creation : |b models and approaches for online brand communities / |c Wilson Ozuem, Michelle Willis. |
| 264 | 1 | |a Cham : |b Palgrave Macmillan, |c [2022] | |
| 264 | 4 | |c ©2022 | |
| 300 | |a 1 online zdroj : |b ilustrace | ||
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| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 590 | |a eBooks on EBSCOhost |b All EBSCO eBooks | ||
| 650 | 0 | 7 | |a řízení vztahů se zákazníky |7 ph118187 |2 czenas |
| 650 | 0 | 7 | |a řízení značky |7 ph205089 |2 czenas |
| 650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
| 650 | 0 | 7 | |a obsahový marketing |7 ph1060952 |2 czenas |
| 650 | 0 | 9 | |a customer relationship management |2 eczenas |
| 650 | 0 | 9 | |a brand management |2 eczenas |
| 650 | 0 | 9 | |a Internet marketing |2 eczenas |
| 650 | 0 | 9 | |a content marketing |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a monografie |7 fd132842 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a monographs |2 eczenas | |
| 700 | 1 | |a Willis, Michelle, |e author. | |
| 776 | 0 | 8 | |i Print version: |a OZUEM, WILSON. |t DIGITAL MARKETING STRATEGIES FOR VALUE CO-CREATION. |d [S.l.] : PALGRAVE MACMILLAN, 2022 |z 3030944433 |w (OCoLC)1288320486 |
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