Achieving business competitiveness in a digital environment : opportunities in e-commerce and online marketing - Semerádová, Tereza, 1989-; Weinlich, Petr, 1976- (Springer, 2022)
Keywords: elektronický obchod; internetový marketing; obsahový marketing; konkurenceschopnost; strategický management; electronic commerce; Internet marketing; content marketing; competitiveness; strategic planning; elektronické knihy; sborníky; electronic books; papers of several authors