Hospitality marketing : principles and practice - Gursoy, Dogan; Bowie, David, 1951-; Buttle, Francis (Routledge, Taylor & Francis Group, 2023)
Keywords: cestovní ruch; marketing cestovního ruchu; marketing destinací; management cestovního ruchu; marketingová komunikace; hotelnictví; marketingový management; tourism; tourism marketing; destination marketing; tourism management; communication in marketing; hotel-keeping; marketing management; kolektivní monografie; collective monographs