Description: Consumer behavior

Consumer behavior

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Bibliographic Details
Main Authors:	Hoyer, Wayne D. (Author), MacInnis, Deborah J., 1958- (Author), Pieters, Rik (Author), Chan, Eugene (Author), Northey, Gavin (Author)
Format:	Book
Language:	English
Published:	Australia : Cengage, 2021
Edition:	2nd Asia-Pacific edition
Subjects:	spotřebitelské chování consumer behavior učebnice textbooks
ISBN:	978-0170439978
Physical Description:	xxi, 446 stran : ilustrace ; 30 cm

Description
Item Description:	Terminologický slovník
Bibliography:	Obsahuje bibliografii a rejstřík
ISBN:	978-0170439978