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|a Johnston, Mark W.
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|a Contemporary selling :
|b building relationships, creating value /
|c Mark W. Johnston, Greg W. Marshall
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|a Sixth edtion
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1 |
|a New York ;
|a and London ;
|b Routledge, Taylor & Francis Group,
|c 2022
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| 300 |
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|a xxi, 413 stran :
|b ilustrace ;
|c 28 cm
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|a text
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|a Terminologický slovník
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|a Obsahuje bibliografické odkazy a rejstřík
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|a přímý prodej
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|a marketingový management
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|a řízení vztahů se zákazníky
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|a direct selling
|2 eczenas
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| 650 |
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|a marketing management
|2 eczenas
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| 650 |
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|a customer relationship management
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| 655 |
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|a učebnice vysokých škol
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|a textbooks (higher)
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| 700 |
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|a Marshall, Greg W.
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