Description: Contemporary marketing

Contemporary marketing

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Bibliographic Details
Main Authors:	Kurtz, David L., 1941- (Author), Boone, Louis E., 1941- (Author)
Format:	Book
Language:	English
Published:	Australia ; Brazil ; Japan ; Korea ; Mexico ; Singapore ; Spain ; United Kingdom ; United States : Cengage ; 2023
Edition:	19e
Subjects:	marketing učebnice textbooks
ISBN:	978-0-357-46170-9
Physical Description:	xix, 400 stran : ilustrace ; 30 cm

Description
Item Description:	Terminologický slovník
Bibliography:	Obsahuje bibliografické odkazy a rejstříky
ISBN:	978-0-357-46170-9