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|x Reklama. Public relations. Média
|2 Konspekt
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|a The routledge companion to advertising and promotional culture /
|c edited by Emily West and Matthew P. McAllister
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| 250 |
|
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|a Second edition
|
| 264 |
|
1 |
|a New York ;
|a London :
|b Routledge, Taylor & Francis group,
|c 2023
|
| 300 |
|
|
|a xviii, 403 stran ;
|c 25 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a bez média
|b n
|2 rdamedia
|
| 338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní kampaně
|7 ph229516
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní slogany
|7 ph761728
|2 czenas
|
| 650 |
0 |
7 |
|a sociální média
|7 ph634112
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising campaigns
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising slogans
|2 eczenas
|
| 650 |
0 |
9 |
|a social media
|2 eczenas
|
| 655 |
|
7 |
|a sborníky
|7 fd163935
|2 czenas
|
| 655 |
|
9 |
|a papers of several authors
|2 eczenas
|
| 700 |
1 |
|
|a West, Emily
|4 edt
|
| 700 |
1 |
|
|a McAllister, Matthew P.,
|d 1960-
|7 utb2014804612
|4 edt
|
| 910 |
|
|
|a ZLD002
|
| 942 |
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|
|2 udc
|
| 992 |
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