Handbook of research methods for marketing management

• Other Authors: Nunkoo, Robin (Editor), Teeroovengadum, Viraiyan (Editor), Ringle, Christian M., 1974- (Editor)
• Format: Book
• Language: English
• Published: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, 2023
• Series: Handbooks of research methods in management
• Subjects: marketingový management; marketingový výzkum; marketing management; marketing research; příručky; kolektivní monografie; handbooks and manuals; collective monographs
• ISBN: 978-1-0353-1549-9
• Physical Description: viii, 382 stran : ilustrace ; 24 cm