The Routledge companion to contemporary brand management - Dall'Olmo Riley, Francesca; Singh, Jaywant; Blankson, Charles (Routledge, Taylor & Francis Group, 2016)
Keywords: řízení značky; marketingový management; internetový marketing; marketingová komunikace; společenská odpovědnost firem; brand management; marketing management; Internet marketing; communication in marketing; corporate social responsibility; sborníky; papers of several authors