The Routledge companion to contemporary brand management
Saved in:
| Other Authors | , , |
|---|---|
| Format | Book |
| Language | English |
| Published |
London ; New York :
Routledge, Taylor & Francis Group,
2016
|
| Edition | First published |
| Series | Routledge companions to business, management and accounting
|
| Subjects | |
| ISBN | 978-0-415-74790-5 9781032242392 |
| Physical Description | xxxii, 583 stran : ilustrace |
Cover
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| 245 | 0 | 4 | |a The Routledge companion to contemporary brand management / |c edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson |
| 250 | |a First published | ||
| 264 | 1 | |a London ; |a New York : |b Routledge, Taylor & Francis Group, |c 2016 | |
| 300 | |a xxxii, 583 stran : |b ilustrace | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a Routledge companions to business, management and accounting | |
| 504 | |a Obsahuje bibliografii a rejstřík | ||
| 650 | 0 | 7 | |a řízení značky |7 ph205089 |2 czenas |
| 650 | 0 | 7 | |a marketingový management |7 ph115229 |2 czenas |
| 650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 7 | |a společenská odpovědnost firem |7 ph257195 |2 czenas |
| 650 | 0 | 9 | |a brand management |2 eczenas |
| 650 | 0 | 9 | |a marketing management |2 eczenas |
| 650 | 0 | 9 | |a Internet marketing |2 eczenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 650 | 0 | 9 | |a corporate social responsibility |2 eczenas |
| 655 | 7 | |a sborníky |7 fd163935 |2 czenas | |
| 655 | 9 | |a papers of several authors |2 eczenas | |
| 700 | 1 | |a Dall'Olmo Riley, Francesca |4 edt | |
| 700 | 1 | |a Singh, Jaywant |7 utb2018992343 |4 edt | |
| 700 | 1 | |a Blankson, Charles |4 edt | |
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