The Routledge companion to contemporary brand management

• Other Authors: Dall'Olmo Riley, Francesca (Editor), Singh, Jaywant (Editor), Blankson, Charles (Editor)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, Taylor & Francis Group, 2016
• Edition: First published
• Series: Routledge companions to business, management and accounting
• Subjects: řízení značky; marketingový management; internetový marketing; marketingová komunikace; společenská odpovědnost firem; brand management; marketing management; Internet marketing; communication in marketing; corporate social responsibility; sborníky; papers of several authors
• ISBN: 978-0-415-74790-5; 9781032242392
• Physical Description: xxxii, 583 stran : ilustrace