rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: eMarketing
    sub title: digital marketing strategy
  title info:
    title: Digital marketing strategy
  name:
    name part: Frost, Raymond
    name part: 1960-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Frost, Raymond
    name part: 1960-
    role:
      role term: aut
  name:
    name part: Fox, Alexa K.
    role:
      role term: aut
  name:
    name part: Daugherty, Terry M.
    role:
      role term: edt
  type of resource: text
  genre: kolektivní monografie
  genre: collective monographs
  origin info:
    place:
      place term: xxu
    date issued: 2024
    edition: International student eidtion
    edition: Ninth edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: vi, 435 stran : ilustrace ; 25 cm
  target audience: adult
  note: Raymond D. Frost, Alexa K. Fox, and Terry M. Daugherty
  note: Obsahuje bibliografii a rejstřík
  subject:
    topic: internetový marketing
  subject:
    topic: elektronický obchod
  subject:
    topic: strategický marketing
  subject:
    topic: Internet marketing
  subject:
    topic: electronic commerce
  subject:
    topic: strategic marketing
  classification: 658.8:004.738.5
  classification: 658.849:004.738
  classification: 658.8:005.21
  classification: (048.8:082)
  identifier: 978-1-032-35801-7
  record info:
    record content source: ZLD002
    record creation date: 230803
    record change date: 20230830135114.0
    record identifier: 108709
    language of cataloging:
      language term: cze