eMarketing : digital marketing strategy

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Bibliographic Details
Main Authors Frost, Raymond, 1960- (Author), Fox, Alexa K. (Author)
Other Authors Daugherty, Terry M. (Editor)
Format Book
LanguageEnglish
Published New York ; London : Routledge, Taylor & Francis Group, 2024
EditionInternational student eidtion
Subjects
internetový marketing
elektronický obchod
strategický marketing
Internet marketing
electronic commerce
strategic marketing
kolektivní monografie
collective monographs
ISBN978-1-032-35801-7
Physical Descriptionvi, 435 stran : ilustrace ; 25 cm

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TOC from ObalkyKnih.cz
More Information
Bibliography:Obsahuje bibliografii a rejstřík
ISBN:978-1-032-35801-7
Physical Description:vi, 435 stran : ilustrace ; 25 cm

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