eMarketing : digital marketing strategy

• Main Authors: Frost, Raymond, 1960- (Author), Fox, Alexa K. (Author)
• Other Authors: Daugherty, Terry M. (Editor)
• Format: Book
• Language: English
• Published: New York ; London : Routledge, Taylor & Francis Group, 2024
• Edition: International student eidtion
• Subjects: internetový marketing; elektronický obchod; strategický marketing; Internet marketing; electronic commerce; strategic marketing; kolektivní monografie; collective monographs
• ISBN: 978-1-032-35801-7
• Physical Description: vi, 435 stran : ilustrace ; 25 cm