Description: Essentials of consumer behavior :

Essentials of consumer behavior : an applied approach

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Bibliographic Details
Main Author:	Stephens, Debra L., (Author)
Format:	Book
Language:	English
Published:	New York, NY ; London : Routledge, Taylor & Francis Group, 2023
Edition:	Second edition
Subjects:	spotřebitelské chování spotřebitelé consumer behavior consumers učebnice textbooks
ISBN:	978-0-367-42686-6
Physical Description:	viii, 215 stran : ilustrace ; 24 cm

Description
Bibliography:	Obsahuje bibliografii, bibliografické odkazy a rejstřík
ISBN:	978-0-367-42686-6