Advanced introduction to advertising

• Main Author: Pelsmacker, Patrick de, 1957- (Author)
• Format: Book
• Language: English
• Published: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2022]
• Series: Elgar advanced introductions
• Subjects: reklama a propagace; reklama a propagace > etické a morální aspekty; reklamní strategie; strategický management; advertising; advertising > ethical and moral aspects; advertising strategy; strategic planning; učebnice; příručky; textbooks; handbooks and manuals
• ISBN: 978-1-80220-090-4
• Physical Description: xii, 166 stran ; 22 cm