Tourism marketing : in the age of the consumer
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
London ; New York :
Routledge, Taylor & Francis Group,
[2022]
|
| Subjects | |
| ISBN | 978-0-415-72635-1 978-0-415-72636-8 |
| Physical Description | xxvi, 757 stran : ilustrace (převážně barevné) |
Cover
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| 100 | 1 | |a Morrison, Alastair M., |d 1949- |7 xx0051748 |4 aut | |
| 245 | 1 | 0 | |a Tourism marketing : |b in the age of the consumer / |c Alastair M. Morrison |
| 264 | 1 | |a London ; |a New York : |b Routledge, Taylor & Francis Group, |c [2022] | |
| 264 | 4 | |c ©2022 | |
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| 650 | 0 | 7 | |a management cestovního ruchu |7 ph514345 |2 czenas |
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| 650 | 0 | 7 | |a management destinací |7 ph459473 |2 czenas |
| 650 | 0 | 7 | |a spotřebitelská poptávka |7 ph125965 |2 czenas |
| 650 | 0 | 9 | |a tourism marketing |2 eczenas |
| 650 | 0 | 9 | |a tourism management |2 eczenas |
| 650 | 0 | 9 | |a destination marketing |2 eczenas |
| 650 | 0 | 9 | |a destination management |2 eczenas |
| 650 | 0 | 9 | |a consumer demand |2 eczenas |
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