Influencer marketing : building brand communities and engagement
Saved in:
| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Abingdon, Oxon ; New York, NY :
Routledge,
2021.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9780429322501 9781000228229 9781000228267 9781000228243 9780367338664 9780367338688 |
| Physical Description | 1 online zdroj (xii, 310 stran) : ilustrace |
Cover
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| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
| 072 | 7 | |a 37.016 |x Učební osnovy. Vyučovací předměty. Učebnice |2 Konspekt |9 22 | |
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| 245 | 0 | 0 | |a Influencer marketing : |b building brand communities and engagement / |c edited by Sevil Yesiloglu and Joyce Costello. |
| 264 | 1 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2021. | |
| 264 | 4 | |c 2021 | |
| 300 | |a 1 online zdroj (xii, 310 stran) : |b ilustrace | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 650 | 0 | 7 | |a sociální média |7 ph634112 |2 czenas |
| 650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
| 650 | 0 | 7 | |a internetový marketing |7 ph137251 |x etické a morální aspekty |2 czenas |
| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 7 | |a internetová reklama |7 ph137256 |2 czenas |
| 650 | 0 | 9 | |a social media |2 eczenas |
| 650 | 0 | 9 | |a Internet marketing |2 eczenas |
| 650 | 0 | 9 | |a Internet marketing |x ethical and moral aspects |2 eczenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 650 | 0 | 9 | |a Internet advertising |2 eczenas |
| 653 | |a influenceři | ||
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| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a papers of several authors |2 eczenas | |
| 655 | 9 | |a textbooks (higher) |2 eczenas | |
| 700 | 1 | |a Yesiloglu, Sevil, |e editor. | |
| 700 | 1 | |a Costello, Joyce, |e editor. | |
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