rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Moderní marketingové trendy
  name:
    name part: Hes, Aleš
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Knihová, Ladislava
    role:
      role term: aut
  type of resource: text
  genre: kolektivní monografie
  genre: collective monographs
  origin info:
    place:
      place term: xr
    date issued: 2023
    edition: První vydání
    issuance: monographic
  language:
    language term: cze
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 169 stran : ilustrace, portréty ; 24 cm
  target audience: adult
  note: Aleš Hes & Ladislava Knihová a kol.
  note: Obsahuje bibliografii a rejstřík
  note: České a anglické resumé
  subject:
    topic: marketing
  subject:
    topic: marketingová komunikace
  subject:
    topic: spotřebitelské chování
  subject:
    topic: marketing
  subject:
    topic: communication in marketing
  subject:
    topic: consumer behavior
  classification: 658.8
  classification: 658.8:316.77
  classification: 366.1
  classification: (048.8:082)
  identifier: 978-80-7408-253-5
  record info:
    record content source: KLG001
    record creation date: 230530
    record change date: 20230630125353.0
    record identifier: 108388
    language of cataloging:
      language term: cze