The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation

The Emerald Handbook of Multi-Stakeholder Communicationgathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview o...

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Other Authors: Nguyen, Bang, (Editor), Melewar, T. C., (Editor), Foroudi, Pantea, (Editor)
Format: eBook
Language: English
Published: London, England : Emerald Publishing Limited, [2022]
Subjects:
obchodní komunikace
stakeholders
identita organizace
communication in business
corporate identity
branding (marketing)
elektronické knihy
příručky
electronic books
handbooks and manuals
ISBN: 9781800718975
9781800718982
Physical Description: 1 online zdroj (601 stran)

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Summary: The Emerald Handbook of Multi-Stakeholder Communicationgathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.- Resumé vydavatel
Bibliography: Obsahuje bibliografické odkazy a index.
ISBN: 9781800718975
9781800718982
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

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