The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation

The Emerald Handbook of Multi-Stakeholder Communicationgathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview o...

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Bibliographic Details
Other Authors Nguyen, Bang (Editor), Melewar, T. C. (Editor), Foroudi, Pantea (Editor)
Format Electronic eBook
LanguageEnglish
Published London, England : Emerald Publishing Limited, [2022]
Subjects
obchodní komunikace
stakeholders
identita organizace
communication in business
corporate identity
branding (marketing)
elektronické knihy
příručky
electronic books
handbooks and manuals
Online AccessFull text
ISBN9781800718975
9781800718982
Physical Description1 online zdroj (601 stran)

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Summary:The Emerald Handbook of Multi-Stakeholder Communicationgathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.- Resumé vydavatel
Bibliography:Obsahuje bibliografické odkazy a index.
ISBN:9781800718975
9781800718982
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
Physical Description:1 online zdroj (601 stran)

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