rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Online reputation management in destination and hospitality
    sub title: what we know, what we need to know
  name:
    name part: Rialti, Riccardo
    role:
      role term: editor.
  name:
    name part: Kvitkova, Zuzana
    role:
      role term: editor.
  name:
    name part: Makovnik, Tomas
    role:
      role term: editor.
  type of resource: text
  genre: elektronické knihy
  genre: kolektivní monografie
  genre: electronic books
  genre: collective monographs
  origin info:
    place:
      place term: xxk
    date issued: 2023
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online zdroj
  abstract: Reputation is considered one of the most relevant assets in business. Tourism and hospitality are no exception - visitors rely heavily on reviews and feedback found on online platforms to inform their decisions. Online Reputation Management in Destination and Hospitality's comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation. From identifying biased fake reviews to collecting data from the largest online reviewing platforms, Online Reputation Management in Destination and Hospitality analyses the importance of reputation for consumers and their decision-making. The authors provide guidance for destination and hospitality managers on best practices emerging from real-life scenarios combined with the latest theoretical work. Unique research by chapter authors contributes to an increasingly interdisciplinary field, making Online Reputation Management in Destination and Hospitality essential reading for researchers, managers, and business owners globally and across the tourism and hospitality sector.- Resumé vydavatele
  target audience: specialized
  note: edited by Riccardo Rialti, Zuzana Kvitkova, Tomas Makovnik.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  note: Obsahuje bibliografické odkazy a index.
  subject:
    topic: management cestovního ruchu
  subject:
    topic: internetový marketing
  subject:
    topic: cestovní ruch
  subject:
    topic: pohostinství
  subject:
    topic: podniky
  subject:
    topic: tourism management
  subject:
    topic: Internet marketing
  subject:
    topic: tourism
  subject:
    topic: catering trade
  subject:
    topic: business enterprises
  classification: 338.486
  classification: 658.8:004.738.5
  classification: 338.48
  classification: 640.4
  classification: 334.72
  classification: (0.034.2:08)
  classification: (048.8:082)
  identifier: 9781803823751
  identifier: 9781803823775
  identifier: 9781803823768
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: UKAHL
    record creation date: 221209
    record change date: 20251008112131.0
    record identifier: 108362
    language of cataloging:
      language term: eng