Online reputation management in destination and hospitality what we know, what we need to know

Reputation is considered one of the most relevant assets in business. Tourism and hospitality are no exception - visitors rely heavily on reviews and feedback found on online platforms to inform their decisions. Online Reputation Management in Destination and Hospitality's comprehensive collect...

Full description

Saved in:
Bibliographic Details
Other Authors: Rialti, Riccardo, (Editor), Kvitkova, Zuzana, (Editor), Makovnik, Tomas, (Editor)
Format: eBook
Language: English
Published: United Kingdom : Emerald Publishing, 2023.
Subjects:
management cestovního ruchu
internetový marketing
cestovní ruch
pohostinství
podniky
tourism management
Internet marketing
tourism
catering trade
business enterprises
elektronické knihy
kolektivní monografie
electronic books
collective monographs
ISBN: 9781803823751
9781803823775
9781803823768
Physical Description: 1 online zdroj

Cover

Table of contents

LEADER 03789cam a2200649 i 4500
001 108362
003 CZ-ZlUTB
005 20240914114844.0
006 m o d |
007 cr |||||||||||
008 221209s2023 xxk fo 000 0 eng d
999 |c 108362  |d 108362 
020 |a 9781803823751  |q (e-book) 
020 |a 9781803823775  |q (electronic bk.) 
020 |z 9781803823768  |q (hardback) 
035 |a (OCoLC)1372574645  |z (OCoLC)1365334722  |z (OCoLC)1372574927 
040 |a UKAHL  |b eng  |e rda  |c UKAHL  |d UKMGB  |d N$T  |d SFB  |d OCLCF  |d YDX 
072 7 |a 338.3/.4  |x Hospodářská a výrobní odvětví  |2 Konspekt  |9 4 
080 |a 338.486  |2 MRF 
080 |a 658.8:004.738.5  |2 MRF 
080 |a 338.48  |2 MRF 
080 |a 640.4  |2 MRF 
080 |a 334.72  |2 MRF 
080 |a (0.034.2:08)   |2 MRF 
080 |a (048.8:082)  |2 MRF 
245 0 0 |a Online reputation management in destination and hospitality  |b what we know, what we need to know /  |c edited by Riccardo Rialti, Zuzana Kvitkova, Tomas Makovnik. 
264 1 |a United Kingdom :  |b Emerald Publishing,  |c 2023. 
300 |a 1 online zdroj 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Reputation is considered one of the most relevant assets in business. Tourism and hospitality are no exception - visitors rely heavily on reviews and feedback found on online platforms to inform their decisions. Online Reputation Management in Destination and Hospitality's comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation. From identifying biased fake reviews to collecting data from the largest online reviewing platforms, Online Reputation Management in Destination and Hospitality analyses the importance of reputation for consumers and their decision-making. The authors provide guidance for destination and hospitality managers on best practices emerging from real-life scenarios combined with the latest theoretical work. Unique research by chapter authors contributes to an increasingly interdisciplinary field, making Online Reputation Management in Destination and Hospitality essential reading for researchers, managers, and business owners globally and across the tourism and hospitality sector.- Resumé vydavatele 
590 |a Emerald Insight  |b Emerald All Book Titles 
650 0 7 |a management cestovního ruchu  |7 ph514345  |2 czenas 
650 0 7 |a internetový marketing  |7 ph137251  |2 czenas 
650 0 7 |a cestovní ruch  |7 ph119113  |2 czenas 
650 0 7 |a pohostinství  |7 ph115776  |2 czenas 
650 0 7 |a podniky  |7 ph115764  |2 czenas 
650 0 9 |a tourism management  |2 eczenas 
650 0 9 |a Internet marketing  |2 eczenas 
650 0 9 |a tourism  |2 eczenas 
650 0 9 |a catering trade  |2 eczenas 
650 0 9 |a business enterprises  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a kolektivní monografie   |7 fd501537   |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a collective monographs  |2 eczenas 
700 1 |a Rialti, Riccardo,  |e editor. 
700 1 |a Kvitkova, Zuzana,  |e editor. 
700 1 |a Makovnik, Tomas,  |e editor. 
776 0 8 |i Print version:  |z 9781803823768 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.emerald.com/insight/publication/doi/10.1108/9781803823751  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EMERALD 
993 |x NEPOSILAT  |y EIZ 

Similar Items