Behavioral economics : the basics

The second edition of Behavioral Economics: The Basics summarizes behavioral economics, which uses insights from the social sciences, especially psychology, to explain real-world economic behavior. Behavioral economic insights are routinely used not only to understand the choices people make but als...

Full description

Saved in:
Bibliographic Details
Main Authors: Corr, Philip J., (Author), Plagnol, Anke C., (Author)
Format: eBook
Language: English
Published: London : Routledge, 2023.
Edition: Second edition.
Series: Basics (Routledge (Firm))
Subjects:
behaviorální ekonomie
spotřebitelské chování
behavioral economics
consumer behavior
elektronické knihy
monografie
electronic books
monographs
ISBN: 9781000839821
9780367764326
Physical Description: 1 online zdroj.

Cover

Table of contents

LEADER 03522cam a2200541 i 4500
001 108238
003 CZ-ZlUTB
005 20240914114834.0
006 m o d
007 cr cnu|||unuuu
008 230302s2023 enk fo 001 0 eng d
999 |c 108238  |d 108238 
020 |a 9781000839821  |q (electronic bk.) 
020 |z 9780367764326 
035 |a (OCoLC)1371495038 
040 |a N$T  |b eng  |e rda  |c N$T  |d N$T  |d OCLCF 
072 7 |a 33  |x Ekonomie  |2 Konspekt  |9 4 
080 |a 33:159.95  |2 MRF 
080 |a 366.1  |2 MRF 
080 |a (0.034.2:08)   |2 MRF 
080 |a (048.8)  |2 MRF 
100 1 |a Corr, Philip J.,  |e author. 
245 1 0 |a Behavioral economics :  |b the basics /  |c Philip Corr and Anke Plagnol. 
250 |a Second edition. 
264 1 |a London :  |b Routledge,  |c 2023. 
300 |a 1 online zdroj. 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Basics 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a The second edition of Behavioral Economics: The Basics summarizes behavioral economics, which uses insights from the social sciences, especially psychology, to explain real-world economic behavior. Behavioral economic insights are routinely used not only to understand the choices people make but also to influence them, whether the aim is to enable citizens to lead healthier and wealthier lives, or to turn browsers into buyers. Revised and updated throughout with fresh current-event examples, Behavioral Economics: The Basics provides a rigorous yet accessible overview of the field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. The book showcases how behavioral economics is rooted in some now-old (philosophical, political, and moral) ideas surrounding economics, and in an important sense is a modern expression of some long-standing criticisms of mainstream economics. It contrasts the neoclassical economic perspective (ECON) with a more realistic perspective (HUMAN - the flesh-and-blood economic agent who is not perfect in all respects but who manages to do the best under limitations and constraints). This is a comprehensive overview of the whole field, covering all the main areas, presented in a rigorous yet accessible form. It should especially appeal to students, those with an interest in applying behavioral economic knowledge in their professional life, and anyone who wants to know how they are being influenced every day of their lives by (usually unseen) behavioral insights. -- Resumé vydavatel 
590 |a eBooks on EBSCOhost  |b All EBSCO eBooks 
650 0 7 |a behaviorální ekonomie  |7 ph442521  |2 czenas 
650 0 7 |a spotřebitelské chování  |7 ph125966  |2 czenas 
650 0 9 |a behavioral economics  |2 eczenas 
650 0 9 |a consumer behavior  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a monografie  |7 fd132842   |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a monographs  |2 eczenas 
700 1 |a Plagnol, Anke C.,  |e author. 
830 0 |a Basics (Routledge (Firm)) 
856 4 0 |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3561220&authtype=ip,shib&custid=s3936755  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EBSCO 
993 |x NEPOSILAT  |y EIZ 

Similar Items