Branded entertainment in Korea

Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, consider...

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Bibliographic Details
Main Author: Yoon, Hyunsun, (Author)
Format: eBook
Language: English
Published: London ; New York : Routledge, 2020.
Series: Routledge critical advertising studies.
Subjects:
marketingová komunikace > Korejská republika
masmédia > Korejská republika
obchodní komunikace > Korejská republika
obchodní značky > Korejská republika
zábava
communication in marketing > Korea (South)
mass media > Korea (South)
communication in business > Korea (South)
brand name products > Korea (South)
entertainment
branding (marketing)
elektronické knihy
monografie
electronic books
monographs
ISBN: 9780429552663
9780429557132
9780429262043
9780429561603
9780367205317
Physical Description: 1 online zdroj

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Table of contents

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100 1 |a Yoon, Hyunsun,  |e author. 
245 1 0 |a Branded entertainment in Korea /  |c Hyunsun Yoon. 
264 1 |a London ;  |a New York :  |b Routledge,  |c 2020. 
300 |a 1 online zdroj 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Routledge critical advertising studies 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well as industry actors. Over30 cases from 2013 to 2019 are offered to provide an up-to-date account of current developments, with a closer look at the ethical challenges and controversies surrounding branded entertainment. The book also provides a review of branded entertainment-related literature in order to help the readers to understand this growing marketing discipline. This is a valuable case study for scholars and students of critical advertising studies, as well as those interested in broader disciplines of communication and media studies.- Resumé vydavatel 
590 |a eBooks on EBSCOhost  |b All EBSCO eBooks 
650 0 7 |a marketingová komunikace  |7 ph115228  |z Korejská republika  |2 czenas 
650 0 7 |a masmédia  |7 ph115233  |z Korejská republika  |2 czenas 
650 0 7 |a obchodní komunikace  |7 ph123556  |z Korejská republika  |2 czenas 
650 0 7 |a obchodní značky  |7 ph166532  |z Korejská republika  |2 czenas 
650 0 7 |a zábava  |7 ph138989  |2 czenas 
650 0 9 |a communication in marketing  |x Korea (South)  |2 eczenas 
650 0 9 |a mass media  |x Korea (South)  |2 eczenas 
650 0 9 |a communication in business  |x Korea (South)  |2 eczenas 
650 0 9 |a brand name products  |x Korea (South)  |2 eczenas 
650 0 9 |a entertainment  |2 eczenas 
653 |a branding (marketing) 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a monografie  |7 fd132842  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a monographs  |2 eczenas 
776 0 8 |i Print version:  |z 9780429557132 
776 0 8 |i Print version:  |z 9780367205317  |z 0367205319  |w (DLC) 2020027703  |w (OCoLC)1159041964 
830 0 |a Routledge critical advertising studies. 
856 4 0 |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2666523&authtype=ip,shib&custid=s3936755  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EBSCO 
993 |x NEPOSILAT  |y EIZ 

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