rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Dynamics of international advertising
    sub title: theoretical and practical perspectives
  name:
    name part: Mueller, Barbara
    name part: 1958-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: monografie
  genre: monographs
  origin info:
    place:
      place term: xxu
    date issued: 2017
    edition: Third edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xi, 353 stran : ilustrace, tabulky ; 26 cm
  abstract: This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.
  target audience: specialized
  note: Barbara Mueller
  note: Obsahuje bibliografické odkazy a rejstříky
  subject:
    topic: reklama a propagace
  subject:
    topic: mezinárodní marketing
  subject:
    topic: advertising
  subject:
    topic: international marketing
  classification: 659.1
  classification: 658.8-027.543
  classification: (048.8)
  identifier: 978-1-4331-2759-5
  record info:
    record content source: ABD103
    record creation date: 180912
    record change date: 20230429112321.0
    record identifier: 108054
    language of cataloging:
      language term: cze