Staff View: Dynamics of international advertising :

Dynamics of international advertising : theoretical and practical perspectives

This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.

Saved in:

Bibliographic Details
Main Author:	Mueller, Barbara, 1958- (Author)
Format:	Book
Language:	English
Published:	New York : Peter Lang Publishing, [2017]
Edition:	Third edition
Subjects:	reklama a propagace mezinárodní marketing advertising international marketing monografie monographs
ISBN:	978-1-4331-2759-5
Physical Description:	xi, 353 stran : ilustrace, tabulky ; 26 cm


LEADER	01650cam a2200421 i 4500
001	108054
003	CZ ZlUTB
005	20230429112321.0
007	ta
008	180912s2017 xxuad f 001 0 eng d
999			\|c 108054 \|d 108054
020			\|a 978-1-4331-2759-5 \|q (brožováno)
040			\|a ABD103 \|b cze \|d ZLD002 \|e rda
072		7	\|a 659 \|x Reklama. Public relations. Média \|2 Konspekt \|9 4
080			\|a 659.1 \|2 MRF
080			\|a 658.8-027.543 \|2 MRF
080			\|a (048.8) \|2 MRF
100	1		\|a Mueller, Barbara, \|d 1958- \|7 jo2014853082 \|4 aut
245	1	0	\|a Dynamics of international advertising : \|b theoretical and practical perspectives / \|c Barbara Mueller
250			\|a Third edition
264		1	\|a New York : \|b Peter Lang Publishing, \|c [2017]
264		4	\|c ©2017
300			\|a xi, 353 stran : \|b ilustrace, tabulky ; \|c 26 cm
336			\|a text \|b txt \|2 rdacontent
337			\|a bez média \|b n \|2 rdamedia
338			\|a svazek \|b nc \|2 rdacarrier
504			\|a Obsahuje bibliografické odkazy a rejstříky
520			\|a This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.
650	0	7	\|a reklama a propagace \|7 ph116035 \|2 czenas
650	0	7	\|a mezinárodní marketing \|7 ph122808 \|2 czenas
650	0	9	\|a advertising \|2 eczenas
650	0	9	\|a international marketing \|2 eczenas
655		7	\|a monografie \|7 fd132842 \|2 czenas
655		9	\|a monographs \|2 eczenas
910			\|a ZLD002
942			\|2 udc
992			\|a BK \|b SK
952			\|0 0 \|1 0 \|4 0 \|6 659MUELLERB \|7 0 \|8 BOOK \|9 173930 \|a UTBZL \|b UTBZL \|c 012 \|d 2023-04-25 \|l 1 \|o 659/MUELLER,B. \|p 420010192892 \|q 2024-11-26 \|r 2023-11-27 \|s 2023-11-27 \|v 1132.00 \|w 2023-04-25 \|x N: nákup; \|y 08