Dynamics of international advertising : theoretical and practical perspectives
This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York :
Peter Lang Publishing,
[2017]
|
| Edition | Third edition |
| Subjects | |
| ISBN | 978-1-4331-2759-5 |
| Physical Description | xi, 353 stran : ilustrace, tabulky ; 26 cm |
Cover
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| 100 | 1 | |a Mueller, Barbara, |d 1958- |7 jo2014853082 |4 aut | |
| 245 | 1 | 0 | |a Dynamics of international advertising : |b theoretical and practical perspectives / |c Barbara Mueller |
| 250 | |a Third edition | ||
| 264 | 1 | |a New York : |b Peter Lang Publishing, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a xi, 353 stran : |b ilustrace, tabulky ; |c 26 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a bez média |b n |2 rdamedia | ||
| 338 | |a svazek |b nc |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstříky | ||
| 520 | |a This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising. | ||
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| 650 | 0 | 7 | |a mezinárodní marketing |7 ph122808 |2 czenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a international marketing |2 eczenas |
| 655 | 7 | |a monografie |7 fd132842 |2 czenas | |
| 655 | 9 | |a monographs |2 eczenas | |
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