Dynamics of international advertising : theoretical and practical perspectives

• Main Author: Mueller, Barbara, 1958- (Author)
• Format: Book
• Language: English
• Published: New York : Peter Lang Publishing, [2017]
• Edition: Third edition
• Subjects: reklama a propagace; mezinárodní marketing; advertising; international marketing; monografie; monographs
• ISBN: 978-1-4331-2759-5
• Physical Description: xi, 353 stran : ilustrace, tabulky ; 26 cm

This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.