Dynamics of international advertising : theoretical and practical perspectives

This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.

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Bibliographic Details
Main Author	Mueller, Barbara, 1958- (Author)
Format	Book
Language	English
Published	New York : Peter Lang Publishing, [2017]
Edition	Third edition
Subjects	reklama a propagace mezinárodní marketing advertising international marketing monografie monographs
ISBN	978-1-4331-2759-5
Physical Description	xi, 353 stran : ilustrace, tabulky ; 26 cm

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Summary:	This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.
Bibliography:	Obsahuje bibliografické odkazy a rejstříky
ISBN:	978-1-4331-2759-5
Physical Description:	xi, 353 stran : ilustrace, tabulky ; 26 cm