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LEADER |
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|a 9781661205058
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|a 659
|x Reklama. Public relations. Média
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|a Wallace, Robert B.,
|4 aut
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245 |
1 |
4 |
|a The power of billboard advertising :
|b the secret big companies aren't telling you /
|c by Robert B. Wallace
|
250 |
|
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|a First edition
|
264 |
|
1 |
|a Lynchburg, VA :
|b SouthEastern Media Corporation,
|c [2020]
|
264 |
|
4 |
|c ©2020
|
300 |
|
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|a 35 nečíslovaných stran :
|b barevné ilustrace ;
|c 23 cm
|
336 |
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|a text
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|a advertising
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|a billboards
|2 eczenas
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|a branding (marketing)
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|a populárně-naučné publikace
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|a popular works
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|o 659/WALLACE,R.B.
|p 420010192781
|q 2028-12-31
|r 2023-05-04
|s 2023-05-04
|v 316.00
|w 2023-04-12
|x N:nákup;
|y 08
|