The media handbook : a complete guide to advertising media selection, planning, research, and buying - Katz, Helen E. (Routledge, Taylor & Francis Group, 2022)
Keywords: reklamní média; masmédia; internetová reklama; televizní reklama; marketing; spotřebitelské chování; advertising media; mass media; Internet advertising; television advertising; consumer behavior; příručky; handbooks and manuals