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Introduction to advertising : understanding and managing the advertising process

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Bibliographic Details
Main Author:	Mogaji, Emmanuel (Author)
Format:	Book
Language:	English
Published:	London ; New York : Routledge, Taylor & Francis Group, 2021
Subjects:	reklama a propagace prodej marketing advertising selling příručky handbooks and manuals
ISBN:	978-0-367-44199-9
Physical Description:	295 stran : ilustrace ; 25 cm


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