Introduction to advertising : understanding and managing the advertising process

• Main Author: Mogaji, Emmanuel (Author)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, Taylor & Francis Group, 2021
• Subjects: reklama a propagace; prodej; marketing; advertising; selling; příručky; handbooks and manuals
• ISBN: 978-0-367-44199-9
• Physical Description: 295 stran : ilustrace ; 25 cm