Effective SEO and content marketing : the ultimate guide for maximizing free web traffic

Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas.' Above all it can help improve th...

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Bibliographic Details
Main Author: Papagiannis, Nicholas, (Author)
Format: eBook
Language: English
Published: Indianapolis : Wiley, 2020.
Subjects:
ISBN: 9781119628682
9781119628873
9781119628897
9781119628859
Physical Description: 1 online zdroj

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Table of contents

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020 |a 9781119628682  |q (electronic bk. ;  |q oBook) 
020 |a 9781119628873  |q (electronic bk.) 
020 |a 9781119628897  |q (electronic bk.) 
020 |z 9781119628859 
035 |a (OCoLC)1139225291  |z (OCoLC)1200273876  |z (OCoLC)1225939950 
040 |a YDX  |b eng  |e rda  |c YDX  |d EBLCP  |d DG1  |d N$T  |d TEFOD  |d OCLCF  |d RECBK  |d UKAHL  |d OCLCQ  |d DG1  |d UKMGB  |d TSC  |d OCLCQ  |d OCLCO  |d UMI  |d OCLCQ  |d OCLCO  |d K6U  |d OCLCQ 
072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
080 |a 658.8:004.738.5  |2 MRF 
080 |a 658.8:659.12  |2 MRF 
080 |a (0.034.2:08)  |2 MRF 
080 |a (048.8)  |2 MRF 
100 1 |a Papagiannis, Nicholas,  |e author. 
245 1 0 |a Effective SEO and content marketing :  |b the ultimate guide for maximizing free web traffic /  |c Nicholas Papagiannis. 
264 1 |a Indianapolis :  |b Wiley,  |c 2020. 
300 |a 1 online zdroj 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
500 |a Includes index. 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas.' Above all it can help improve the amount of free traffic coming to your web properties.''This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes.-General education on SEO and organic content marking -Understanding which search engines to focus on -How SEO and content can solve business problems -Building a new brand through SEO and content -Identifying who your true competitors are -Which Analytics reports you should be regularly monitoring -How to establish research channels that can inform your business initiatives -Building personas and audience purchase journeys -Prioritizing locations, demographics and countries -What needs to be in place to maximize free traffic levels to your brands assets -Understanding all the key tasks and attributes for an effective content program -Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types -Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets -Calculating ROI for SEO and Content initiatives -Small business marketing via content and SEO and having the right small business mindset for success -Website and content design considerations (accessibility, principles of marketing) -Optimizing for the future and looking at other search venues -Amazon Optimization -YouTube Optimization -App Store Optimization (ASO) -Podcast Optimization -Optimizing Blogs and other off-site content -Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles -How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!- Resumé vydavatel 
590 |a John Wiley and Sons  |b Wiley Online Library: Complete oBooks 
650 0 7 |a internetový marketing  |7 ph137251  |2 czenas 
650 0 7 |a obsahový marketing  |7 ph1060952  |2 czenas 
650 0 9 |a Internet marketing  |2 eczenas 
650 0 9 |a content marketing  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a monografie  |7 fd132842  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a monographs  |2 eczenas 
776 0 8 |i Print version:  |z 1119628857  |z 9781119628859  |w (OCoLC)1102646001 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://onlinelibrary.wiley.com/doi/book/10.1002/9781119628682  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c WILEY 
993 |x NEPOSILAT  |y EIZ