Practical sustainability strategies : how to gain a competitive advantage

• Main Author: Avlonas, Nikos, 1969-
• Other Authors: Nassos, George P.
• Format: eBook
• Language: English
• Published: Hoboken New Jersey : Wiley, [2014]
• Subjects: podniky > environmentální aspekty; udržitelný rozvoj; společenská odpovědnost firem; podnikový management > ph115763; business enterprises > environmental aspects; sustainable development; corporate social responsibility; industrial management > environmental aspects; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9781119561132; 9781118250440
• Physical Description: 1 online zdroj (xvi, 303 stran)
• Item Description: Includes index.
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

This book provides tested and proven practical strategies that make it possible for organizations to develop, maintain, or extend their competitive advantage without causing harm to the environment and society. It explains how to set goals and objectives and then monitor, measure, and report on progress towards achieving corporate social responsibility and environmental sustainability. Readers will discover that this can all be accomplished while, at the same time, improving bottom-line profitability. Case studies based on the authors' research and fieldwork illustrate how leading companies have implemented each of the sustainability strategies discussed in the book. There is also an appendix with additional case studies exploring various aspects of business practices and sustainability. - Resumé vydavatele