Marketing : real people, real choices

• Main Authors: Solomon, Michael R., 1956- (Author), Marshall, Greg W. (Author), Stuart, Elnora W. (Author)
• Format: Book
• Language: English
• Published: Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2023]
• Edition: Eleventh edition, Global edition
• Subjects: marketing; marketingový management; marketing management; učebnice; textbooks
• ISBN: 978-1-292-43438-4 1-292-43438-4
• Physical Description: 650 stran : ilustrace ; 28 cm
• Item Description: Terminologický slovník