Marketing : real people, real choices

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Bibliographic Details
Main Authors Solomon, Michael R., 1956- (Author), Marshall, Greg W. (Author), Stuart, Elnora W. (Author)
Format Book
LanguageEnglish
Published Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2023]
EditionEleventh edition, Global edition
Subjects
marketing
marketingový management
marketing management
učebnice
textbooks
ISBN978-1-292-43438-4 1-292-43438-4
Physical Description650 stran : ilustrace ; 28 cm

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TOC from ObalkyKnih.cz
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Item Description:Terminologický slovník
Bibliography:Obsahuje bibliografické odkazy a rejstříky
ISBN:978-1-292-43438-4 1-292-43438-4
Physical Description:650 stran : ilustrace ; 28 cm

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