|
|
|
|
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
107352 |
| 003 |
CZ-ZlUTB |
| 005 |
20230125122353.0 |
| 007 |
ta |
| 008 |
191104s2020 xxuah f 001 0 eng d |
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659SWANNP
|7 0
|8 BOOK
|9 172329
|a UTBZL
|b UTBZL
|c 005
|d 2023-01-11
|l 0
|o 659/SWANN,P.
|p 420010192031
|r 2023-01-11 00:00:00
|v 1302.00
|w 2023-01-11
|x N:nákup;
|y 01
|
| 999 |
|
|
|c 107352
|d 107352
|
| 020 |
|
|
|a 978-1-138-08887-0
|q (brožováno)
|
| 040 |
|
|
|a BOA001
|b cze
|d ZLD002
|e rda
|
| 044 |
|
|
|a xxu
|a xxk
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 659.4
|2 MRF
|
| 080 |
|
|
|a (048.8)
|2 MRF
|
| 080 |
|
|
|a (078.7)
|2 MRF
|
| 100 |
1 |
|
|a Swann, Patricia
|7 utb2015854003
|4 aut
|
| 245 |
1 |
0 |
|a Cases in public relations management :
|b the rise of social media and activism /
|c Patricia Swann
|
| 250 |
|
|
|a Third edition
|
| 264 |
|
1 |
|a New York ;
|a and London :
|b Routledge, Taylor & Francis Group,
|c 2020
|
| 300 |
|
|
|a xii, 621 stran :
|b ilustrace, faksimile ;
|c 24 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a bez média
|b n
|2 rdamedia
|
| 338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
| 500 |
|
|
|a Obsahuje rejstřík
|
| 650 |
0 |
7 |
|a public relations
|7 ph115957
|2 czenas
|
| 650 |
0 |
9 |
|a public relations
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
7 |
|a případové studie
|7 fd133208
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 655 |
|
9 |
|a case studies
|2 eczenas
|
| 856 |
4 |
2 |
|u http://www.toutledge.com/cw/swann
|
| 910 |
|
|
|a ZLD002
|
| 928 |
9 |
|
|a Taylor & Francis Group
|
| 942 |
|
|
|2 udc
|
| 992 |
|
|
|a BK
|b SK
|