|
|
|
|
| LEADER |
00000nam a2200000 i 4500 |
| 001 |
107313 |
| 003 |
CZ-ZlUTB |
| 005 |
20251106140702.0 |
| 007 |
ta |
| 008 |
210601t20212021xxua fr 001 0 eng d |
| 020 |
|
|
|a 978-1-119-66851-0
|q (vázáno)
|
| 040 |
|
|
|a PAD001
|b cze
|c ABA006
|d ABA006
|e rda
|
| 072 |
|
7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 658.8
|2 MRF
|
| 080 |
|
|
|a 004-027.22
|2 MRF
|
| 080 |
|
|
|a 316.774:004.9
|2 MRF
|
| 080 |
|
|
|a 658.8:005.21
|2 MRF
|
| 080 |
|
|
|a (048.8)
|2 MRF
|
| 100 |
1 |
|
|a Kotler, Philip,
|d 1931-
|7 jn20011018131
|4 aut
|
| 245 |
1 |
0 |
|a Marketing 5.0 :
|b technology for humanity /
|c Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
|
| 264 |
|
1 |
|a Hoboken :
|b John Wiley & Sons,
|c [2021]
|
| 264 |
|
4 |
|c ©2021
|
| 300 |
|
|
|a xi, 206 stran :
|b ilustrace
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a bez média
|b n
|2 rdamedia
|
| 338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Obsahuje rejstřík
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a digitální technologie
|7 ph606726
|2 czenas
|
| 650 |
0 |
7 |
|a digitální média
|7 ph559630
|2 czenas
|
| 650 |
0 |
7 |
|a strategický marketing
|7 ph116292
|2 czenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a digital technologies
|2 eczenas
|
| 650 |
0 |
9 |
|a digital media
|2 eczenas
|
| 650 |
0 |
9 |
|a strategic marketing
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
|
|a Kartajaya, Hermawan,
|d 1947-
|7 utb2011633302
|4 aut
|
| 700 |
1 |
|
|a Setiawan, Iwan
|7 utb2011633335
|4 aut
|
| 910 |
|
|
|a ZLD002
|
| 942 |
|
|
|2 udc
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KOTLERP
|7 0
|8 BOOK
|9 172246
|a UTBZL
|b UTBZL
|c 010
|d 2023-01-09
|l 1
|m 1
|o 339.138/KOTLER,P.
|p 420010191985
|q 2028-12-21
|r 2023-09-19 00:00:00
|s 2023-09-19
|v 390.00
|w 2023-01-09
|x N: nákup;
|y 08
|
| 992 |
|
|
|a BK
|b SK
|
| 999 |
|
|
|c 107313
|d 107313
|
