Marketing 5.0 : technology for humanity

• Main Authors: Kotler, Philip, 1931- (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan (Author)
• Format: Book
• Language: English
• Published: Hoboken : John Wiley & Sons, [2021]
• Subjects: marketing; digitální technologie; digitální média; strategický marketing; digital technologies; digital media; strategic marketing; monografie; monographs
• ISBN: 978-1-119-66851-0
• Physical Description: xi, 206 stran : ilustrace