Description: Market research in practice :

Market research in practice : an introduction to gaining greater market insight

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Bibliographic Details
Main Author:	Hague, Paul N. (Author)
Format:	Book
Language:	English
Published:	London : Kogan Page, 2022
Edition:	Fourth edition
Subjects:	marketingový výzkum marketingový management metodologie dotazníky zpracování dat marketing research marketing management methodology questionnaires data processing příručky handbooks and manuals
ISBN:	978-1-3986-0284-7 978-1-3986-0282-3
Physical Description:	xvi, 372 stran : ilustrace

Description
Bibliography:	Obsahuje bibliografii a rejstřík
ISBN:	978-1-3986-0284-7 978-1-3986-0282-3