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|a 978-1-5381-4121-2
|q (vázáno)
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|a DLC
|b eng
|c DLC
|d ZLD002
|e rda
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|a xxu
|a xxk
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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.1(091)
|2 MRF
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| 080 |
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|a (048.8)
|2 MRF
|
| 100 |
1 |
|
|a Richards, Jef I.,
|4 aut
|
| 245 |
1 |
2 |
|a A history of advertising :
|b the first 300,000 years /
|c Jef I. Richards
|
| 264 |
|
1 |
|a Lanham ;
|a Boulder ;
|a New York ;
|a London :
|b Rowman & Littlefield,
|c [2022]
|
| 264 |
|
4 |
|c ©2022
|
| 300 |
|
|
|a viii, 455 stran :
|b barevné ilustrace ;
|c 27 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a bez média
|b n
|2 rdamedia
|
| 338 |
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|
|a svazek
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
| 650 |
0 |
7 |
|a dějiny reklamy
|7 ph553624
|2 czenas
|
| 650 |
0 |
9 |
|a history of advertising
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 910 |
|
|
|a ZLD002
|
| 942 |
|
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|2 udc
|
| 992 |
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|a BK
|b SK
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