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|a Global marketing management /
|c Masaaki Kotabe, Kristiaan Helsen
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|a Ninth edition
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| 264 |
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1 |
|a Hoboken, NJ :
|b Wiley,
|c [2023]
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4 |
|c ©2023
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| 300 |
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|a xxxiv, 762 různě číslovaných stran :
|b ilustrace ;
|c 28 cm
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|a text
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|a marketingový management
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|a mezinárodní marketing
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|a marketing management
|2 eczenas
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| 650 |
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9 |
|a export marketing
|2 eczenas
|
| 655 |
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7 |
|a kolektivní monografie
|7 fd501537
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| 655 |
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9 |
|a collective monographs
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| 700 |
1 |
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|a Helsen, Kristiaan
|7 utb2009546595
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