rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing
    sub title: principles and practice : a management-oriented approach
  name:
    name part: Hollensen, Svend
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Opresnik, Marc Oliver
    name part: 1969-
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: učebnice vysokých škol
  genre: textbooks (higher)
  origin info:
    place:
      place term: xxu
    date issued: 2017
    copyright date: 2022
    edition: Fourth edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 477 stran : černobílé ilustrace ; 23 cm
  target audience: adult
  note: Svend Hollensen and Marc Oliver Opresnik
  note: Obsahuje bibliografii a rejstřík
  subject:
    topic: marketingový management
  subject:
    topic: marketing
  subject:
    topic: strategický marketing
  subject:
    topic: marketing management
  subject:
    topic: marketing
  subject:
    topic: strategic marketing
  classification: 658.8:005
  classification: 658.8
  classification: 658.8:005.21
  classification: (075.8)
  related item:
    title info:
      title: Opresnik management guides
  identifier: 979-8554161223
  record info:
    record content source: ZLD002
    record creation date: 221107
    record change date: 20221201092405.0
    record identifier: 106816
    language of cataloging:
      language term: cze