Predictive technology in social media
"Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can. Large digital platforms can target ads to hyper-segmented audiences to try to influence all of us. But, with the enormous power we have given them, will they be able to impos...
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| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Boca Raton :
CRC Press,
2022.
|
| Edition | First edition. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781000626148 9781003214878 9781000626155 9781032103402 |
| Physical Description | 1 online zdroj |
Cover
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| 245 | 0 | 0 | |a Predictive technology in social media / |c editors, Cristina Fernández-Rovira, Department of Communication, University of Vic-Central, University of Catalonia, Barcelona, Spain, Santiago Giraldo-Luque, Department of Journalism and Communication, Autonomous University of Barcelona, Barcelona, Spain. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Boca Raton : |b CRC Press, |c 2022. | |
| 300 | |a 1 online zdroj | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Obsahuje bibliografické odkazy a index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a "Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can. Large digital platforms can target ads to hyper-segmented audiences to try to influence all of us. But, with the enormous power we have given them, will they be able to impose us certain behaviours or ideologies? Maybe yes. The book takes a critical look at how the predictive technology associated with social media works. They influence culture, politics, consumption, our leisure time, our attention span and even our health. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future"- Resumé vydavatel | ||
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| 650 | 0 | 7 | |a soukromí |7 ph921397 |2 czenas |
| 650 | 0 | 9 | |a social networks |2 eczenas |
| 650 | 0 | 9 | |a media influence |2 eczenas |
| 650 | 0 | 9 | |a technology |x sociological aspects |2 eczenas |
| 650 | 0 | 9 | |a privacy |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a monografie |7 fd132842 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a monographs |2 eczenas | |
| 700 | 1 | |a Fernández Rovira, Cristina, |e editor. | |
| 700 | 1 | |a Giraldo Luque, Santiago, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Predictive technology in social media. |b First edition. |d Boca Raton : CRC Press, 2022 |z 9781032103402 |w (DLC) 2021053912 |w (OCoLC)1290721785 |
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