Absolute essentials of advertising

"This concise textbook provides a comprehensive and clear overview of Advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a c...

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Bibliographic Details
Main Author: Turnbull, Sarah, Dr., (Author)
Format: eBook
Language: English
Published: New York, NY : Routledge, 2022.
Edition: 1 Edition.
Series: Absolute essentials of business and economics.
Subjects:
internetová reklama
reklama a propagace
strategický management
Internet advertising
advertising
strategic planning
elektronické knihy
učebnice vysokých škol
electronic books
textbooks (higher)
ISBN: 9781000609585
9781032007663
Physical Description: 1 online zdroj.

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Table of contents

LEADER 03380cam a2200565 i 4500
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003 CZ-ZlUTB
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006 m o d
007 cr cnu|||unuuu
008 220420s2022 nyu eop 001 0 eng d
999 |c 106678  |d 106678 
020 |a 9781000609585  |q (electronic bk.) 
020 |z 9781032007663 
035 |a (OCoLC)1311496843 
040 |a N$T  |b eng  |e rda  |e pn  |c N$T  |d N$T  |d OCLCO  |d OCLCF 
072 7 |a 659  |x Reklama. Public relations. Média  |2 Konspekt  |9 4 
072 7 |a 37.016  |x Učební osnovy. Vyučovací předměty. Učebnice  |2 Konspekt  |9 22 
080 |a 659.19  |2 MRF 
080 |a 659.1  |2 MRF 
080 |a 005.21  |2 MRF 
080 |a (0.034.2:08)  |2 MRF 
080 |a (075.8)  |2 MRF 
100 1 |a Turnbull, Sarah,  |c Dr.,  |e author. 
245 1 0 |a Absolute essentials of advertising /  |c Sarah Turnbull. 
250 |a 1 Edition. 
264 1 |a New York, NY :  |b Routledge,  |c 2022. 
300 |a 1 online zdroj. 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Absolute essentials of business and economics 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a "This concise textbook provides a comprehensive and clear overview of Advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a well-renowned textbook author, this short form textbook is suitable for students at all levels studying Advertising. At Undergraduate level, the book provides a valuable support for traditional or blended online teaching. For Postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource"- Resumé vydavatele 
590 |a eBooks on EBSCOhost  |b All EBSCO eBooks 
650 0 7 |a internetová reklama  |7 ph137256  |2 czenas 
650 0 7 |a reklama a propagace  |7 ph116035  |2 czenas 
650 0 7 |a strategický management  |7 ph116291  |2 czenas 
650 0 9 |a Internet advertising  |2 eczenas 
650 0 9 |a advertising  |2 eczenas 
650 0 9 |a strategic planning  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a učebnice vysokých škol  |7 fd133772  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a textbooks (higher)  |2 eczenas 
830 0 |a Absolute essentials of business and economics. 
856 4 0 |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3265782&authtype=ip,shib&custid=s3936755  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EBSCO 

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