|
|
|
|
| LEADER |
00000nam a2200000 i 4500 |
| 001 |
106583 |
| 003 |
CZ-ZlUTB |
| 005 |
20221027164010.0 |
| 007 |
ta |
| 008 |
221017s2023 xxua e 001 0 eng d |
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138LEENR
|7 0
|8 BOOK
|9 170640
|a UTBZL
|b UTBZL
|c 005
|d 2022-10-17
|l 0
|o 339.138/LEE,N.R.
|p 420010191041
|r 2022-10-17 00:00:00
|v 672.00
|w 2022-10-17
|x N: nákup;
|y 01
|
| 999 |
|
|
|c 106583
|d 106583
|
| 020 |
|
|
|a 978-1-03-222324-7
|q (brožováno)
|
| 040 |
|
|
|a ZLD002
|b cze
|e rda
|
| 072 |
|
7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 658.8:364
|2 MRF
|
| 080 |
|
|
|a (078.7)
|2 MRF
|
| 100 |
1 |
|
|a Lee, Nancy R.
|4 aut
|
| 245 |
1 |
0 |
|a Success in social marketing :
|b 100 case studies from around the globe /
|c Nancy R. Lee and Philip Kotler
|
| 264 |
|
1 |
|a New York ;
|a London :
|b Routledge, Taylor & Francis Group,
|c 2023
|
| 300 |
|
|
|a 391 stran :
|b ilustrace ;
|c 25 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a bez média
|b n
|2 rdamedia
|
| 338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
| 650 |
0 |
7 |
|a sociální marketing
|7 ph249631
|2 czenas
|
| 650 |
0 |
9 |
|a social marketing
|2 eczenas
|
| 655 |
|
7 |
|a případové studie
|7 fd133208
|2 czenas
|
| 655 |
|
9 |
|a case studies
|2 eczenas
|
| 700 |
1 |
|
|a Kotler, Philip,
|d 1931-
|7 jn20011018131
|4 aut
|
| 910 |
|
|
|a ZLD002
|
| 942 |
|
|
|2 udc
|
| 992 |
|
|
|a BK
|b SK
|
