Success in social marketing : 100 case studies from around the globe

• Main Authors: Lee, Nancy R. (Author), Kotler, Philip, 1931- (Author)
• Format: Book
• Language: English
• Published: New York ; London : Routledge, Taylor & Francis Group, 2023
• Subjects: sociální marketing; social marketing; případové studie; case studies
• ISBN: 978-1-03-222324-7
• Physical Description: 391 stran : ilustrace ; 25 cm