Strategic sport marketing - Karg, Adam; Shilbury, David, 1958-; Westerbeek, Hans, 1965-; Funk, Daniel C.; Naraine, Michael L. (Routledge, Taylor & Francis group, 2022)
Keywords: ekonomika sportu; sponzorství; sportovní marketing; sports economics; corporate sponsorship; sports marketing; kolektivní monografie; collective monographs