Strategic sport marketing

• Main Authors: Karg, Adam (Author), Shilbury, David, 1958- (Author), Westerbeek, Hans, 1965- (Author), Funk, Daniel C. (Author), Naraine, Michael L. (Author)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, Taylor & Francis group, 2022
• Edition: 5th edition
• Subjects: ekonomika sportu; sponzorství; sportovní marketing; sports economics; corporate sponsorship; sports marketing; kolektivní monografie; collective monographs
• ISBN: 978-1-76087-880-1
• Physical Description: ix, 307 stran : ilustrace ; 25 cm