rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Social media storytelling
  name:
    name part: Mueller, Marie Elisabeth
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Rajaram, Devadas
    role:
      role term: author.
  type of resource: text
  genre: handbook
  genre: elektronické knihy
  genre: příručky
  genre: electronic books
  genre: handbooks and manuals
  origin info:
    place:
      place term: enk
    date issued: 2022
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online zdroj
  abstract: Offering a radical new toolbox for digital storytellers, this key text contains everything today's media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences. This book teaches readers practical skills for increasing their reach online, strengthening their personal brand and improving follower counts across the social web, including main platforms such as Twitter, Snapchat, TikTok, Instagram and Facebook.Encouraging a DIY approach, the authors guide readers through variousplatforms and reveal which are best suited to their users and how to customise stories for different channels. Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns. Contributions from five industry experts expand on privacy, community building and collaboration. The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for. Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories. The book also features accompanying online exercises.- Resumé vydavatel
  target audience: adult
  note: Marie Elisabeth Mueller and Devadas Rajaram.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  note: Obsahuje bibliografické odkazy a index.
  subject:
    topic: digitální vyprávění
  subject:
    topic: masmédia
  subject:
    topic: interaktivní multimédia
  subject:
    topic: sociální média
  subject:
    topic: digital storytelling
  subject:
    topic: mass media
  subject:
    topic: interactive multimedia
  subject:
    topic: social media
  classification: 808.543:004.9
  classification: 316.774
  classification: 004.032.6.031.42
  classification: 316.774:004.738
  classification: (0.034.2:08)
  classification: (035)
  related item:
    identifier: (DLC) 2022004552
    identifier: (OCoLC)1294456803
  identifier: 9781000619737
  identifier: 9781003275251
  identifier: 9781000620047
  identifier: 9781032230214
  identifier: 9781032229256
  identifier: https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3304651&authtype=ip,shib&custid=s3936755
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: YDX
    record creation date: 220611
    record change date: 20251008112122.0
    record identifier: 106513
    language of cataloging:
      language term: eng