Behavioural research for marketing : a practitioner's handbook
Saved in:
| Main Author | |
|---|---|
| Format | eBook |
| Language | English |
| Published |
London :
Routledge,
2022
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781000609172 9781000609189 9780367771317 |
| Physical Description | 1 online zdroj (219 stran) |
Cover
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| 100 | 1 | |a Adams, Julian | |
| 245 | 1 | 0 | |a Behavioural research for marketing : |b a practitioner's handbook / |c Julian Adams. |
| 260 | |a London : |b Routledge, |c 2022 | ||
| 300 | |a 1 online zdroj (219 stran) | ||
| 500 | |a Description based upon print version of record. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
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| 650 | 0 | 7 | |a behaviorismus (psychologie) |7 ph195469 |x sociální aspekty |2 czenas |
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| 650 | 0 | 7 | |a marketingový výzkum |7 ph115230 |2 czenas |
| 650 | 0 | 9 | |a behaviorism (psychology) |x social aspects |2 eczenas |
| 650 | 0 | 9 | |a marketing |x psychological aspects |2 eczenas |
| 650 | 0 | 9 | |a marketing research |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a handbooks and manuals |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |a Adams, Julian |t Behavioural Research for Marketing |d Milton : Taylor & Francis Group,c2022 |z 9780367771317 |
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